Is+Social+Media+Web+2.0?

=What about Social Media?=

When we talk social media, what is the first thing we think about? Facebook? This would not be surprising considering that, according to Facebook, there are over 500 millon active users of Facebook worldwide. In fact Facebook was recently identified by Google as the Number 1 visited destination on the Internet. Wow.



In Learning and Teaching?

 * Facebook was also voted in number 9 most useful learning tool in the 2010 Top 100 Technologies for learning

An interesting usability and eye-tracking research study comissioned by Mulley Communications and undertaken by the National E-Learning Lab at NCI reveals some interesting facts about how users engage with advertising on Facebok

One of the key findings was that:
 * Users also pay more attention (53% vs. 31%) to **page updates** in their News Feed Wall rather than adverts to the right-hand side of the Wall.

Eye-tracking tells us a little bit more about what people see when they first log in to Facebook.

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